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MAKING IT MAINSTREAM

Pop Culture and Mainstream Media

Entering the pop cultural mainstream has not been without challenges for the expression of an Afro-Latin identity without the sentiments of anti-blackness influencing how Afro-Latines are percieved. 

Although the term afro-latinx has contributed to the increased cultural and social visibility of individuals who share both a Black and Latinx identity, there is still conflict within how individuals of varying appearances are treated.

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Particularly, individuals with darker skin who are Afro-Latinx still face discrimination despite being Afro-Latinx and as a result there are still a spectrum of different experiences and appearances since there is no singular definitive appearance for someone of Afro-Latinx heritage.

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One high profile incident between celebrities involved model and entertained Amara La Negra responding to a radio question where she was asked about the success of Cardi B in the American Latin music market. Amara La Negra explained ha because Cardi B was a lighter complexion than her that it was easier for someone of a lighter skin tone to succeed public as an Afro-Latina. Amara's comments were met with both criticism and support as colorism is still a highly contested issue in the Latinx (and as a result, Afro-Latinx) community.

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Colorism is fueled by anti-blackness that continues to draw racist, colonial divisions between Latinxs depending on the color of their skin.

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